Fact: Top 8 Filipino Twitter Personalities All have Fake (Inactive?) Followers

According to Twitter Audit, all of the Top 8  Most Followed Filipino Celebrity On Twitter have "Fake" followers.  I am however clueless as to how Twitter Audit operationally defines "Fake" followers. I am guessing this refers to the  "Inactive" Twitter accounts.

It is also worth noting that that 7 out of the 8 in the  Most Followed Filipino Celebrity On Twitter list have more "Fake" followers than "Real" ones (@vicegandako has 1.25M "Fake" followers vs. his 1.29M "Real" ones).

I tried my account @FashionPulis and this was the result.

I also tried the Twitter accounts of some of the most famous international public personalities and this was what I got.

Having presented these data, does this mean that Twitter is not an effective marketing tool since many followers are inactive? This is definitely an interesting marketing research study that some of you might want want to delve into (paging my DLSU-Manila Marketing/Advertising graduating students).

Happy Twitter Auditing!!!