Historically easy

I'm not sure this news is going to cheer up the deltas, gammas, and omegas of the world. Failure is bad enough, but failure when success has never been easier throughout the course of human history really tends to indicate that you're not going about it properly:

Women are jumping into the sack faster and with fewer expectations about long-term commitments than ever, effectively discounting the “price” of sex to a record low, according to social psychologists.

More than 25% of young women report giving it up within the first week of dating. While researchers don’t have a baseline to compare it to, interviews they have conducted lead them to believe this is higher than before, which increases the pressure on other women and changes the expectations of men.

On the other hand, I am rather dubious about the claim that it has never been easier for men. Didn't the researchers ever see Clan of the Cave Bear? As easy as it may be to score these days, I've never actually seen nor heard of a man going up to an unsuspecting woman at the modern equivalent of the watering hole and shagging her while she waits for the bartender to make change.