Image courtesy of www.amitsadik.com
Sometime ago, manager of a young artist (YA) got an invitation for YA to sing at a tween's birthday party. The event organizer EV and the manager MA haggled for YA's talent fee until they were able to bring it down to half. The deal would be for YA to sing two songs and he had to be onstage as soon as he arrived. YA had taping on that day and he would just be pulled out from there for the birthday gig. And deal was sealed.
The day came and EV felt relief when he saw YA coming. Suddenly, EV was informed that MA was going to do YA's introduction to the guests who were mostly his young fans. Although that was not part of the agreement, EV agreed as MA is a popular figure, anyway.
But how EV regretted having agreed. They never expected that MA would do a different kind of introduction. As it turned out, it was himself whom MA introduced and lengthily at that. He hogged the microphone and talked in detail about his life in the theatre, vaudeville, and that of his being a clown. The guests were dumbfounded and annoyed, as they could not understand and connect to what MA was talking about. His kilometric talk was alien to the young crowd who were in their tweens (9-14 years old). EV thought MA's talk could have been appropriately addressed to the grandparents. Then after what seemed like forever, MA finally introduced his talent YA...to everybody's relief!
It was found out later that MA really does the "introduction" even in YA's mall shows. And he now requires that he be part of the package deal in all of YA's out of town shows.
Although MA has his advocacy of reviving the charm and glamor of the olden times, he ought to know that every talk targets a particular audience. Grandparents in their '70's up will more likely relish the beauty of the bygone era and not the ipad-iphone tweens generation where K-Pop is king.
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