Fortune Girls (FG), Inc., a multi-cultural lifestyle brand dedicated to the empowerment of tween girls age 6-12, launched a 30-day kickstarter campaign on Oct 17th with recent supportive Tweets and Facebook posts from Tennis Icon Venus Williams who also donated autographed tennis racquets for the campaign and support from Legendary TV Host Whoopi Goldberg.
Fortune Girls is more than just pretty pictures! It is a brand that seeks to empower girls and create educated, well-rounded girls in three ways:
1) Digital format - introducing girls to fun and engaging games, apps, toys and licensed products.
2) Community Initiatives and helping others - FG believes that confidence is built by helping others. One single act of good can change a life.
3) Mom and Daughter Workshops - builds confidence and future leaders through the education and teaching of etiquette, entrepreneurship and finance.
FG is looking to supersede their $20,000 campaign goal to create an animated webisode and produce their first Fortune Girls Gaming App for the tablet and mobile. Donations can range from $1, $5, $10, $25, $50 and up! At each level, you get Fortune Girls custom designed goodies, including: T-Shirts, Sweatshirts, Bobble head Dolls, Sneakers, and a Skateboard. Two "hot" items for the high bidders are autographed tennis racquets, donated exclusively by Tennis Icon Venus Williams. The kickstarter deadline is Nov 15th.
Fortune Girls Campaign Link: www.kickstarter.com/projects/fortunegirls/fortune-girls-empowering-tweens-girls
"As someone who embodies sportsmanship, confidence, and the belief to dream big, I identify with Fortune Girls. Each FG character is a reflection of the diverse beauty of all girls. I love the power of being a girl! We have endless possibilities and that is what Fortune Girls continues to share. We are all Fortune Girls!" –Venus Williams, Tennis Icon
"Cute characters, great products and positive messaging! Fortune Girls has it all and will certainly be the hottest tween brand to watch. The uniqueness of this brand is the best I've seen in a long time. They have the cutest sneakers ever, which have become a favorite in my collection!" – Whoopi Goldberg, Legendary Comedian and TV Host
As a "High School Musical" alum, first ever UN Youth Champion, and the founder GimmeMo.com, I'm dedicated to empowering today's youth! I know first-hand the unique challenges young people face, especially tween girls. Building confidence and helping a girl to believe in herself changes her outlook on life. Fortune Girls is a special and powerful brand because they've mastered a formula that will both entertain and educate, while having a ton of fun! Fortune Girls celebrates diversity, and fosters global thinking! So, I guess that means "I'm a Fortune Girl!" – Monique Coleman, Actress and Philanthropist
For more FG info, visit: fgempowerment.com or facebook.com/FortuneGirls.
Fortune Girls, Inc.
Fortune Girls (FG), Inc., is a multi-cultural lifestyle brand dedicated to the empowerment of tween girls age 6-12. Created by a tween and her Mom, FG encompasses a Website, Twitter, Pinterest, and Facebook fan page. FG is scaling to include gaming apps for tablets and mobile, TV, Film, Music, Publishing, Licensing and Merchandising deals. FG proof of concept beta site received close to 3M hits and over 100,000 registered users with 34% of international traffic. Fortune Girls accomplishments include: securing their first licensing deal for a sneaker line; a TV development and production deal with two former Nickelodeon Executives to develop and produce a TV series; being selected for the coveted Teen Choice Awards Celebrity Gift Bags, where celebrities and their children went home with FG goodies; forming a strategic partnerships with tween virtual world Whyville - audience reach of 7M kids, and Girl Scouts of America which reached 4M girls.
