After unveiling Smart Music in July this year, leading wireless services provider Smart Communications, Inc. (Smart) brings the promise of making music more enjoyable to more Filipinos to a higher level with the launch of SPINNR - the all-new everything-music site that serves up the "total music experience.”
The first of its kind in the country, SPINNR powered by Smart Music offers more than just music downloads. It makes possible unlimited music streaming at the most affordable rates, playlist customization and access, and the best download discounts.
SPINNR is accessible via web and mobile browser, and with the new SPINNR Android app, music access, discovery and personalization are easier than ever before.
"When we introduced Smart Music, we promised to give Filipino music fans not just the most affordable music downloads and the largest music catalog, but also the total music experience," said Charles A. Lim, Smart's executive vice president and head of wireless consumer business. "SPINNR is the fulfillment of that promise, and we're excited to introduce this service that will further infuse music in the Filipinos' way of life."
With SPINNR, Smart will be the first to offer in the country a music-streaming subscription service with unlimited access to more than 3 million songs from the catalogs of worldwide music leaders MCA Music, Inc. (internationally known as Universal Music Group, Inc.); and Sony Music Entertainment, through a partnership with local licensee Ivory Music and Video.
"For just P15 for two weeks, that's Php1 a day, SPINNR users can easily subscribe to a package via the site or the app to enjoy unlimited full-track streaming of the widest selection of songs," said Mellissa Limcaoco, head of Smart's Innovation and Product Development group. "They can simply click to listen to all available songs - from the current chart-toppers of Katy Perry, Lady Gaga, Justin Timberlake and One Direction; to the classic oldies, hard-to-find tracks and OPM favorites."
The SPINNR Plus 15 package also offers a 20% discount for full song downloads - further lowering down SPINNR's most affordable download rate of P10-P15 per song. Other membership packages are, SPINNR Plus 7 (P7 for 7 days, with 10% download discount) and SPINNR Plus Premium (P29 for 30 days, with 30% download discount). The SPINNR Plus VIP (P49 for 30 days) offers 50% song download discounts plus first and exclusive access to Smart Music's events, promos and other perks.
"SPINNR is also taking music discovery to the next level by making it more interactive and social. Aside from being able to listen to predefined or create your own playlists, you can also get recommendations based on your likes and you can even post your favorite songs on Twitter and Facebook to let you express how you feel through music," added Limcaoco.
"The soul of the SPINNR service is how you manage and enjoy your music, plus get added music perks through your own personal account - your SPINNR membership," said Lim. "By linking your Smart, Talk 'N Text or Sun Cellular mobile number, you can securely log-in and avail of subscription packages and purchase songs by paying through your prepaid load or charging to your postpaid bill. No need for credit cards."
"And because you can log-in via web, mobile or app through a single account, your activities are reflected in all of these portals, making your music library more accessible and more mobile,' he added.
SPINNR’s music streaming feature addresses the evolving listening habits especially of young music lovers who prefer the streaming experience over downloading the music tracks on their phones. And with Smart’s expansive 4G coverage across the Philippines, music fans will enjoy fast and seamless streaming experience wherever they are in the country.
But aside from having "anytime, anywhere" access to their favorite music, SPINNR members can also have VIP access and meet-and-greet privileges in the most anticipated concerts and music events by both local and international artists. Members also get access to exclusive content and the chance to download tracks and albums as soon they are released.
"We envision SPINNR as a community of Filipino music-lovers having access to the best and the biggest collection of music anytime, anywhere through their mobile," said Limcaoco. "And we will design our programs and activities - whether music festivals, artist engagements, independent music production and promotion - to cater to those who have music deeply integrated in the way they live life. SPINNR is music made awesome."
A preview of the Smart Music experience through SPINNR will be seen in upcoming big music events happening in the Philippines. For the One Republic concert tour, SPINNR will have lucky members experience VIP treatment and an all-access pass to the concert at the Smart Araneta Coliseum.
SPINNR will also give one lucky Directioner (One Direction fan) a chance to bond with the British pop group through a one-hour Google Hangout when the group launches its new album through a global webcast sometime in November.
Powering SPINNR, Smart Music will also launch a music advocacy campaign that will promote responsible use of music content, and for aspiring musicians, hold clinics that will have renowned producers and artists teach them to write, produce and market their own music.
SPINNR is offering first-time users to enjoy unlimited music streaming at no cost for their first 15 days. Registration is open to all Smart, Talk 'N Text and Sun Cellular subscribers via web or mobile browser or via the app from Google Play. To register, simply go to spinnr.ph. For the latest updates and exclusive music promos, join facebook.com/SpinnrPhilippines or follow SpinnrPH on Twitter and Instagram.
