Image courtesy of www.yourdivinedivorce.com
Actress/Endorser AE was an in-demand endorser for years. She projected an image that was untarnished, honest, loyal. A trusted endorser of many brands: food chain, noodles, chicken, shampoo, milk, medicines, snacks, and many more - she did it all. AE's charm greatly impacted on the public's buying decision causing the products' sales to soar.
Her iconic image made her one of the highest paid celebrity endorsers at that time. Till now, AE repeatedly says that she does not endorse products that she does not actually believe in and use. Turned out, it was a big, fat lie.
People around her certainly knew better. Her staff and some co-workers could easily dispute AE's claims, if given the chance. On many instances, they witnessed how even during taping or shooting, AE would call for her driver to buy her favorite chicken, (which was not the one she was endorsing). Driver already had prior instruction what to do. He would order the chicken in big bulk, removed it from the package and placed the chickens in a box he brought with him for the purpose. That way, no one would suspect that AE was patronizing and eating that of the competitor's. Clever, huh.
There were also tidbits that boxes of hair shampoo she was endorsing would be delivered to her house. But those shampoo bottles were not necessarily seen in her shower room, but always ended up at the garage storage area. What was the shampoo doing in the garage? Simple, it would be used as a shampoo for her cars. How loyal indeed!
Ask her staff and they, too, will have a mouthful to say that AE is not really that sweet of a person that she projects to be. Also the public never knew that behind her sweet, wholesome image was /is a big smoker in real life. But of course, she did not and will never endorse any cig brand.
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