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Communication is the key to success for any purpose but especially that of the event planner. The sole purpose of an event planner is to plan any social occasion they are hired to do and to get people to that event. One of the most useful tools in the modern world is using social media outlets to get the communications of the event planner out to people who would be interested in attending the event they are planning. One of the biggest limitations for using social media is that it grew faster than businesses and organizations are keeping up. Event planners that have embraced the idea and are working to use it for their planning are seeing ever-growing attendance.
Those who are still catching up need to get on board soon, if they want to continue their success. Since event planning is naturally social, event planners should already understand the benefits of using social media, but for those who need more convincing, here are some great reasons:
1. Using social media is one of the best ways to reach millions of people easily and effectively. It’s one of those tools that the more effort put into it, will equal more output. The top three social media sites, Facebook, Twitter and LinkedIn, alone have over 1.5 billion users total between them. The chances are good some of those people will be interested in the planned event.
2. Networking and making social connections is the lifeblood of any event planner and social media sites have opportunities to connect with groups of people having the same interests as the event you may be planning. Finding and connecting with those people is important.
3. Blogging is also a great form of social media promotion for event planners. They can educate people on the event. Keeping posts current with new information is the key to successfully using blogging for the event. One issue some may be finding the time to keep up with current postings to blogs as well as the other social media sites.
4. Word of mouth promotion and viral marketing are easy using social media sites. Once people start talking about your event, it’s basically free promotion. Of course, this can be a double-edged sword if you happen to have people who don’t like your event talking as well. It’s important to build a reputable social media reputation, so remember when posting, that the world can see what you have to say.
5. While your goal is to have people physically attend your event, that is not always possible. Social media sites allow participation at events from virtually any location in the world. People can follow what is happening by seeing live updates or you can plan to broadcast the presentations live. Event planners may also want to offer free high-speed Wi-Fi access at your event to encourage participants to post updates.
6. Another big advantage to using social media is that you can receive instant feedback of the likes and dislikes about the event you offered. This feedback can be used to adjust what you do at your next event or determine if you need to come up with a completely new plan.
Social media outlets also help you, the event planner, to brand your company and build a reputation that will carry you into the future. So don’t set back and let other companies pass you by, instead, embrace social media and start using the many benefits of networking and connecting to plan all your events.
Venuemob is an Australia-based website that connects owners of function venues with people who are seeking a place for their event. They provide an easy to use platform to look, compare and book function venues.
